What you need to know about the eyelash drop shipping

What Is Dropshipping and How Does It Work?

Dropshipping is a business model that allows you to sell and ship products you don’t own and don’t stock.

Your eyelash vendor – wholesalers or manufacturers – produce the lashes, warehouse them, and ship them to your customers for you.

The process is simple:

  • You receive an order
  • You forward the order to your supplier
  • Your eyelash vendor fulfills the order

While dropshipping has many benefits, it also has many drawbacks. We’ll explore both in the sections below.

While dropshipping has many benefits, it also has many drawbacks. We’ll explore both in the sections below.

What Are the Pros and Cons of Dropshipping

Many people start a dropshipping business because they think it’ll be easy to run.

“No inventory, no problem!” they say.

The truth is, it’s not “easy.” It comes with its own set of problems.

With that said, dropshipping also solves many problems for retailers and wholesalers.

Let’s take a look at the pros and cons of dropshipping to see if it will solve your business problems or if it will add to them.

Pros of Dropshipping

Low Startup Costs

It requires a lot of capital to stock a warehouse. You can eliminate the risk of going into debt to start your business by using dropshipping.

Low Cost of inventory

The cost of inventory is one of the highest costs you’ll have if you own and warehouse stock.

You may end up with obsolete inventory – forcing you to find ways to reduce your stock – or you’ll end up with too little inventory – leading to stockouts and lost revenue.

Dropshipping allows you to avoid these issues and focus on growing your customer base and building your lash brand.

Low Order Fulfillment Costs

Order fulfillment usually requires you to warehouse, organize, track, label, pick and pack, and ship your stock.

Dropshipping lets a 3rd party take care of all of that.

Your only job in this arrangement is to make sure they get your customer orders. Everything else will be handled by them.

Sell and Test More Lashwith Less Risk

Without the constraints of a physical inventory and the costs associated with it, dropshipping allows you to update your lash quickly, easily, and cheaply.

If you know a model lash is doing well for another retailer or reseller, you can immediately offer it to your customers without waiting for it to arrive in your lash vendor.

Dropshipping allows you to test new lashes without the risk of carrying obsolete inventory. You only pay for what you sell.

Cons of Dropshipping

Less Control Over Order Fulfillment and Lead Times

Even though you don’t carry the cost of warehousing stock, you will pay for dissatisfied customers.

The lash vendors and lash wholesalers you do business with are responsible for managing and shipping your stock. If they screw up, the customer complains to you or buys from your competitor.

If you start a dropshipping business, make sure you work with high-quality parlash vendors.

Reliance on Other People’s Stock

Being able to offer new lashes immediately or stop selling slow-moving eyelashes is a major benefit of dropshipping.

The drawback to this perk is that you don’t control your lash vendor’s inventory. If they run out of stock, YOU run out of stock.

This will result in longer lead times and lost customers.

Less Profit

The hidden “cost” of dropshipping is the lack of bulk pricing.

You will likely pay more for each lashes you sell as compared to paying less for a large inventory of lashes – leading to less profit.

If you want to earn a lot of money using dropshipping, then you’ll have to sell more lashesthan you otherwise would have if you owned and warehoused them yourself.

Poorer Customer Service

If your eyelash vendor delivers lashes late, damages them, delivers the wrong eyelashes, or otherwise screws up your customer’s order, the customer will take it out on you.

We already mentioned this problem when it comes to order fulfillment and lead times. But it extends farther than that.

You won’t be able to maintain the personal touch that retailers who manage their own inventory can provide customers. You won’t be able to quickly solve customer issues without overseeing the inventory yourself – you’ll have to deal with your eyelash vendor to solve problems for your customers.

This “man-in-the-middle” way of helping your customers can lead to issues with your eyelash vendor who may take a long time to do what you ask them to do, and with your customers – who will quickly get tired of waiting a long time for their problems to be solved.

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