Is The Lash Business Still Profitable In 2021?
Yes, the Lash Business is still a very profitable industry in 2021.
Let us first look at a set of data:
In 2017, the sales of false eyelashes in the United States were approximately US$206.4 million. In 2018, sales in the US market increased to 269.7 million U.S. dollars.
According to the latest report of Grand View Research, Inc, by 2025, the global false eyelashes market is expected to reach 1.6 billion US dollars. The gradual increase in sales reflects that false eyelashes are being recognized by more people and become a must for makeup.
It can be seen that the eyelash industry is not only a profitable industry at present. And there is huge room for growth in the foreseeable future.《OMG !!! Best Popular Cute Square Eyelash Packaging in 2020 !!!》
According to the data provided by Annasui Eyelash Factory, the United States currently consumes more than 40 million pairs of eyelashes every month. And this number is still growing. Like lipstick, false eyelashes have become indispensable cosmetics and gifts for more and more people.
If you start your Lash Business now
The category of Eyelash Vendors Wholesale is highly competitive, basically just demand, high repurchase rate, good unit price per customer, low shipping cost, worthy of attention…《BEST EYELINER GLUE for SENSITIVE EYES》
So, the company has just started its online business selling false eyelashes, what should it prepare?
Eyelash Vendors Wholesale USA
There are many types of Mink Lash Vendor on the market, the competition is fierce, the market demand for false eyelashes is very large, the repurchase rate is high, the unit price of each customer is high, and the transportation cost is low, which is worthy of attention.
So, what should you prepare for the online business that just started selling false eyelashes?
Mink Eyelash Vendors
① Market research
Market research, which is a “target customer survey” and a “comprehensive market demand survey” for your own products and industries you want to start selling.
“Check”, target the audience and target the level of demand. Many people don’t take this seriously. They believe that customers should be found first, and then the product should be sold. This is a fatal obstacle that hinders the development and rise of the eyelash business.
Mink Lashes Vendor
② Product positioning
The product is the core of any sale. If you cannot accurately position your basic products and product development direction, it will be difficult to build the world in the fierce market competition. I’m afraid it will be a question whether it can survive. Many people like to be whimsical and think that as long as the customer asks, I can find a factory to do it.
In fact, this operation is very passive:
First, the customer wants your catalog, but you cannot provide it;
Secondly, when customers inquire, you cannot answer the specific details of certain products;
Third, in the actual business negotiation process, you cannot give a reasonable and effective product plan based on the actual needs of customers;
Own product inventory is very important, but it must be combined with market development and customer needs.
③ Market positioning
Market positioning is a plan that we must execute after completing market research. Many people are too impatient and negligent. After completing the market survey, they are eager to blindly develop customers directly, believing that “casting the net” is the best strategy. This is actually a very wrong idea. This is no different from headless flies, as ubiquitous collisions consume time and energy.
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